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BSP’s Lauren Kerr and Sarah Stachowicz are TAKING STOCK…of your legal marketing plan

The Optimist says, “The glass is half full.”

The Pessimist has a different take on the matter, saying, “The glass is half empty.”

The Marketing Consultant, the well-traveled story goes, is of the opinion, “Your glass needs re-sizing.”

Whatever the perspective, those in the legal profession can agree on the increased importance of marketing in today’s Search-Engine-Optimized environment, where a multi-pronged approach is vital to getting your name, reputation, and message across to prospective clients, according to Lauren Kerr and Sarah Stachowicz of Bush Seyferth & Paige in Troy.

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